Week 12

(Source: Packagings of the World)

I'll start with this package design first. This package design demonstrates good use of contrast because the use of only two colors is simple and doesn't distract from the text. Instead, it emphasizes on the point they are trying to sell, "Focus + Clarity." The shapes created with the dual-tone creates depth and makes you believe that you can see far and with great clarity.

(Source: Ads of the World)

I think this advertisement is quite interesting, but at the same time, it does not do a good job in contrasting. The colors are too bland and nothing really stands out. From the advertisement, I get the idea that someone likes to use plastic bags for everything, instead of washing dishes. I don't really believe that is the main point, but because there is not much contrast in color, I don't understand what the advertisement is trying to say visually.

Week 11

Part 1:

Part 2:

(Source: Ads of the World)

The first picture is an example of Implied Motion in Design because the photograph is a bit blurry and using cues, you can tell that the kids are wrestling with each other which is motion. Implied Motion is important because it draws your attention to detail and can make things easy to picture in one's head. Also, if this advertisement didn't reveal motion, then the accompanying text would have no effect or appeal to our eyes. This advertisement is very visually driven because the text only makes up less than 10% of the spread. The motion also allows for our eyes to wander towards the movement, towards the text.

The second picture is of an advertisement involving littering on campus. There's so much trash on the map. Because of the actual size of things, it navigates your eye around the map. I suppose that the map of so-called place named "Centrum" does not serve any purpose because the main idea is that there is trash everywhere. But, the map adds an emphasis on that. This advertisement is trying to show that littering on a campus is a big concern, not a minor one. When you see one scrap of trash on the ground, a person may put it off as "Oh, it's just one thing. Not everywhere. This campus is pretty clean..." but in reality, when all the littered pieces are put in a collective whole, it is quite a lot of littering. This advertisment does a good job on revealing the naked truth about littering.

Week 10: Extra Credit #2

(Source: The Dieline)

The concept of this package design is by Steve Haslip, a graphic designer from Wivelsfield Green, England. According to Haslip, the concept of this package came out of wanting to have unwrinkly t-shirts, since most shirts that you buy online are always wrinkled and sometimes we just run out of coat hangers to hang them up. So this package makes it sustainable and reusable.

I think that the size perception of this is nice because it's portable and seems simple to use. I always buy t-shirts online from Threadless, so the concept makes sense. Plus, it permits people to become more aware of making more things sustainable and reusing packages. (Yay, saving trees!) The cues that may be used in this package are proximity, color, and shape. There is a good enough proximity between the mailing address section and the logo, as well as the instructions. The main colors are green, white, and brown which emphasize on its recyclable nature. The shape is slightly rounded when mailed, which reduces the amount of material used in packaging.

Week 10: Extra Credit #1

(Source: The Dieline)

This design was made by a Spanish design student, Nuria Herrero, who recently did a project with "Herederos de López-Montero" wine. He created three labels for the three types of wine they offer.

In the picture above are:
- Young wine (2008)
- Aging wine (2006)
- Vintage wine (1989)

The dominance of the color black is significant to the depth because it doesn't distract your attention from what is visible and important. Also, the colors Nuria Herrero implements, brings a strong contrast to the color. The colors used in each bottle are indicated on the very top of the bottle, making it easy to identify what type of wine it is, whether it be young, aging, or vintage. I think that this design is simple enough to understand and easy to spot when looking at a grocery store. It's a very modern approach for wine package design.

Week 10

(Source: Ads of the World)

The Mercedes-Benz ad for their car, Sprinter, is a good example of using depth. The ad requires that you use depth cues to be able to read this. If you can interpret these depth cues, then you will find that the letters aren't just to make a nice advertisement nor are they random letters. The letters slowly grow smaller and smaller, and spell out to be G-O-O-D-S. This shows that the Sprinter is able to pack a lot of goods, big and small. As well as packing the goods, they give a good visual to showing how much of a difference Mercedes-Benz's 7.30m car will help with your needs. I think it is also a good example of good use of Typography, which is normally not a key element to selling you a car.

Week 9: Extra Credit #3

(Source: Ads of the World)

I just saw this on the Ads of the World website. Monopoly advertisements! I've never seen Monopoly advertised before. I always thought that it was given that everyone had a Monopoly board game in their home. If not, then you were obviously not in the loop.

Anyways, it took me a bit to understand why the advertisements were in these red and green settings, but it all makes sense now! Do you get it?

Remember playing monopoly and building hotels on there. Yeah, do you recall the colors of those little houses? They were red and green. If you didn't get what color represented what, well... it pretty much is shown on the advertisements above. The red is of course, cheaper than staying in the green one. I think you also have to have 4 red ones in order to get a green one. I don't really remember....

I think the colors are a nice touch to the advertisement and definitely makes you think about it too. You know that it's not reality to have a place that is all red and all green. (My mom tells me that having a red bedroom makes a person unable to sleep... not sure if that's true, but I'm definitely not allowed to have a red room *sigh*) But, the advertisement makes you believe that it's realistic for you to "own it all" with the colors.

Week 9: Extra Credit #2

(Source: Packagings of the World)

Can you tell what this package is about? It's Hand Sanitizer. What makes this hand sanitizer different from other hand sanitizing companies? It's the package design, of course! Since we are now in the age of all being about ORGANIC. This package is very relevant since it uses the color Green and White. Plus, the name is "Clean Well." What we're used to seeing are hand sanitizing packages that are in a transparent container, but if sometimes the transparency of the package makes me feel like even if I try to get bacteria off my hands, it will still be on the hand sanitizing package; the dirt will leave a mark with my handprint on the package. So, how does that make me feel like the hand sanitizing product killed 99.9% of my germs? It's still visible! That's why, I think this package is nice because it's not transparent. It's white. The color, white, gives me a clean, fresh feel. The package design is very simple which also makes me think it's easy to use and open and something that isn't trying to overdesign itself with all the unnecessary clutter of colors and labels. The package is down to earth and will get my hands clean, as well as safe for kids! Now, that's all that is important!