Week 11

Part 1:

Part 2:

(Source: Ads of the World)

The first picture is an example of Implied Motion in Design because the photograph is a bit blurry and using cues, you can tell that the kids are wrestling with each other which is motion. Implied Motion is important because it draws your attention to detail and can make things easy to picture in one's head. Also, if this advertisement didn't reveal motion, then the accompanying text would have no effect or appeal to our eyes. This advertisement is very visually driven because the text only makes up less than 10% of the spread. The motion also allows for our eyes to wander towards the movement, towards the text.

The second picture is of an advertisement involving littering on campus. There's so much trash on the map. Because of the actual size of things, it navigates your eye around the map. I suppose that the map of so-called place named "Centrum" does not serve any purpose because the main idea is that there is trash everywhere. But, the map adds an emphasis on that. This advertisement is trying to show that littering on a campus is a big concern, not a minor one. When you see one scrap of trash on the ground, a person may put it off as "Oh, it's just one thing. Not everywhere. This campus is pretty clean..." but in reality, when all the littered pieces are put in a collective whole, it is quite a lot of littering. This advertisment does a good job on revealing the naked truth about littering.