Week 10

(Source: Ads of the World)

The Mercedes-Benz ad for their car, Sprinter, is a good example of using depth. The ad requires that you use depth cues to be able to read this. If you can interpret these depth cues, then you will find that the letters aren't just to make a nice advertisement nor are they random letters. The letters slowly grow smaller and smaller, and spell out to be G-O-O-D-S. This shows that the Sprinter is able to pack a lot of goods, big and small. As well as packing the goods, they give a good visual to showing how much of a difference Mercedes-Benz's 7.30m car will help with your needs. I think it is also a good example of good use of Typography, which is normally not a key element to selling you a car.