(Source: TheDieline)
I think that when it comes to package design, the colors used is initially as important as how organic the package is. The photographs above are package designs for fruit juice, made by Naoto Fukasawa. Color is really important for selling things, since you wouldn't want to sell strawberry or banana juice in a brown package, but it would probably be okay if you were selling coconut juice. Our world is rich with color so why wouldn't we touch up our package designs with colors that correlate?
In Fukasawa's designs, the colors are organic. What I mean is, that they are the same vibrant colors that the actual fruits are. One of the things mentioned in Dondis Chapter 3 is texture. And Fukasawa very well shows or well, lets you feel a faux texture of the fruit. How real can this package get! Texture is important because we not only look at the color of things, but we also feel with our own hands. If you were at a grocery store, trying to pick out what types of fruit. What would you look for in getting good quality, fresh fruit? You would probably look at the hue of the fruit color and you'd feel the texture or hold it to see if its squishy. If it's brownish and you can feel it getting squished in your hands, you most likely aren't going to buy it.
Another visual element is the shape. As you can see in the photograph, the banana juice package is not the same as the strawberry and coconut juices. I don't believe it's possible to recreate the shape of a banana in a juice package design, only because the user interface or ergonomics of the shape would not be practical for storing and shipping. Plus, would you really want a banana shaped juice box? (Okay, well that might be cool, but very unrealistic)
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