(Source: The Dieline)
The concept of this package design is by Steve Haslip, a graphic designer from Wivelsfield Green, England. According to Haslip, the concept of this package came out of wanting to have unwrinkly t-shirts, since most shirts that you buy online are always wrinkled and sometimes we just run out of coat hangers to hang them up. So this package makes it sustainable and reusable.
I think that the size perception of this is nice because it's portable and seems simple to use. I always buy t-shirts online from Threadless, so the concept makes sense. Plus, it permits people to become more aware of making more things sustainable and reusing packages. (Yay, saving trees!) The cues that may be used in this package are proximity, color, and shape. There is a good enough proximity between the mailing address section and the logo, as well as the instructions. The main colors are green, white, and brown which emphasize on its recyclable nature. The shape is slightly rounded when mailed, which reduces the amount of material used in packaging.
I think that the size perception of this is nice because it's portable and seems simple to use. I always buy t-shirts online from Threadless, so the concept makes sense. Plus, it permits people to become more aware of making more things sustainable and reusing packages. (Yay, saving trees!) The cues that may be used in this package are proximity, color, and shape. There is a good enough proximity between the mailing address section and the logo, as well as the instructions. The main colors are green, white, and brown which emphasize on its recyclable nature. The shape is slightly rounded when mailed, which reduces the amount of material used in packaging.
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